Ticketmaster Announces 'Dynamic' Ticket Pricing

tickets Ticketmaster Announces 'Dynamic' Ticket Pricing

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Ticketmaster is introducing ‘Dynamic’ ticket pricing where artists and sports teams can adjust ticket prices based on demand during the initial sales period.

For instance, they can increase the price of front row seats when there is high demand or decrease the price of less desirable seats.

The Associated Press reports that Ticketmaster feels the change should make it harder for scalpers to hoard tickets and resell them at inflated prices.

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