[photogallerylink id=80180 align=right] ROYAL OAK, MI — The Woodward Dream Cruise, Inc. (WDC) today introduced the 2012 event logo for its 18th annual Woodward Dream Cruise presented by Chevrolet to be held on Saturday, August 18, 2012.  

The logo will have its first public showing at the WDC booth at the 60th annual Meguiar’s Autorama held in Detroit beginning Friday, February 24 and running through Sunday, February 26, 2012.  Hours for this year’s Autorama are Friday, 12 PM to 10 PM; Saturday, 9 AM to 10 PM; and Sunday 10 AM to 8 PM.  The WDC will be selling Woodward Dream Cruise T-shirts emblazoned with this year’s new event logo; the T-shirts will also be available for purchase on the WDC website.

“Chevrolet is proud to continue our exclusive partnership with the Woodward Dream Cruise,” said Chris Perry, Chevrolet VP of Global Marketing. “We give our support to the Woodward Dream Cruise so that the event can remain the world’s largest, most-unique, one-day free show that ignites and celebrates our passion for automobiles.  The Chevrolets of the past were the cornerstone of American cruising culture and the Chevrolets of today such as the new Camaro ZL-1, Corvette, and even the Volt will be the icons that drivers remember years from now.”

The new WDC event logo was once again designed by Mark Brendel and features a cranberry red 1970 Chevrolet Chevelle SS with black interior. When originally released, the Chevelle SS featured in the logo would have cost around $5,000 new (depending on options). Current values for original, rare SS 454 LS-6 Chevelles can be over $100,000.

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