Big Three Are Going Even Bigger At This Year’s Woodward Dream Cruise

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The Woodward Dream Cruise is amping up in advance of the 2013 event. (Photo: Roberto Boschian)

The Woodward Dream Cruise is amping up in advance of the 2013 event. (Photo: Roberto Boschian)

By Christy Strawser
@Cstrawser1

DETROIT (WOMC) With the Great Recession at least mostly in the rear view mirror, the car companies will be back in force for the 2013 Woodward Dream Cruise.

At a launch breakfast event hosted Thursday by WWJ, representatives of the Big Three talked about what they’re bringing to the table.

They’re apparently following the mantra “Go big or go home” — and no car fan stays home in the Motor City during Dream Cruise.

Chrysler is introducing a concept car for the first time at the cruise — which is celebrating its 19th anniversary this year. “People from all over the country are coming, so it’s as good a place as any,” explained Ralph Gilles, senior vice president of produce design for the Chrysler Group.

So what kind of concept car is it? His lips were sealed — so you’ll have to show up to see it in person.

“We’re going to dust off the old silver bullet and go drag racing,” Gilles joked, adding on a more serious note: “The consumer — this is their show.”

Jamie Allison, the director of Ford Racing, said his company will have a showstopping display at 9 Mile and Woodward in Ferndale, the southern hub of the world’s largest classic car event.

Running today, Friday and Saturday, West Nine Mile Road will have a kid’s play zone, live entertainment, a food court and vendors. Friday will bring a display of classic and new police, fire and vehicles from metro Detroit and Canada.

Saturday will bring a display of historic Ford Model T’s and an exhibit of Henry Ford’s 150 Years. The day will also feature the 15th annual Mustang Alley starting at 10 a.m. It’ll have nearly 800 Mustangs from every era.

The third annual Gumball Rally on Nine Mile Road will offer sports cars, along with some favorite vehicles you’ll remember from TV shows and movies.

And they’ll be some sweet offerings from Chevrolet as well.

Jim Campbell, U.S. Vice President of performance vehicles, said the 1967 Camaro Hot Wheels car — a crowd favorite — will be on hand.

Chevrolet, the presenting sponsor of the 2013 cruise, will be represented predominantly at 13 and Woodward — and north from there.

The cruise runs a 16 mile loop from Ferndale to Pontiac, encompassing every community that hits Woodward along the way.

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