Levi CEO Says We’re Wearing Our Jeans Wrong

Levi CEO Chip Bergh was at the Fortune’s Brainstorm Green conference and stated that he was wearing a pair of jeans that were never washed, “These jeans are maybe a year old and these have yet to see a washing machine.”

Yes, he is saying do not wash your jeans, “You can spot clean it, you can air dry it, it’s fine. I’ve yet to get a skin disease or anything else.”

The story on Denver Channel, also suggest freezing jeans ones a month to kill bacteria. Watch the video with Bergh below.

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