Today, Harley-Davidson revealed Project LiveWire – the first Harley-Davidson electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle. “America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”
Helping Preserve and Renew the Freedom to Ride for Generations As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson. “Preserving the riding environment is important to all of us,” said Levatich. “Project LiveWire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years.”
Harley will show handmade demonstration models Monday at an invitation-only event in New York. The company will then take about two dozen bikes on a 30-city tour for riders to test drive and provide feedback. Harley will use the information it gathers to refine motorcycle, which might not hit the market for several more years.