By Shannon Carlin
U2 giving away their album for free via iTunes, which, yes, the band knows was invasive (it was supposed to be, natch) isn’t the only surprise project the band has in store for fans. It’s not even the only surprise project they have in the works with Apple.
According to Time, the band is working on a new digital music format that will get music fans buying music again — not just individual tracks, but albums, too.
Bono told the magazine that he hopes this secret project will help lesser known artists and others in the industry who can’t make money on live performances actually make some money.
“Songwriters aren’t touring people,” Bono said. “Cole Porter wouldn’t have sold T-shirts. Cole Porter wasn’t coming to a stadium near you.”