Minnesota lawmakers are rushing to pass a law called the “PRINCE Act” which would protect and restrict Prince’s name and likeness in venues, which would offer more control to Prince’s heirs with his estate.
The bill is being introduced by House Rep Joe Hoppe, R-Chaska who lives close to Prince’s Paisley Park.
“I’ve had people say, `Is it just prompted by the death of Prince?’ Yeah, essentially it is. Really, what it’s doing is it’s attempting to recognize the right of publicity postmortem,” Hoppe said.
They’re calling it the PRINCE Act, short for the Personal Rights in Names Can Endure law.
A person’s name, image, photograph, anything that identifies you and a person’s voice would also be covered by the law, which creates a minimum 50-year period of protection after death. the law would take effect in August, but is “expressly made retroactive, including to those deceased individuals who died before the effective date.” There is a “fair use” exemption if any in connection with news, public affairs or sports broadcasts.
The measure would apply to everyone, not just celebrities.
If it becomes law, Minnesota would join 17 other states with a right to control publicity that’s guaranteed even after death. Supporters say Washington state’s law was enacted after the passing of guitarist Jimi Hendrix.