Pokemon Go has become an overnight sensation.
In less than a week, the app has been downloaded more than Tinder. And within another day, it’ll surpass Twitter users.
In the United States, the mobile game has been installed on more than 5% of Android devices! Translating that into revenue, that’s several million dollars per day! So it’s really not a surprise that Nintendo’s stock skyrocketed 25% in Monday’s trading.
The Pokemon Go game essentially places the pocket monster characters in the real world, as long as you have the app and stare at your screen through the camera lens. The game-maker’s CEO said the motivation was (quote) “We wanted to do something that was aspirational: Let’s get people outside. Part of the joy of the game is going off the beaten path.” (The Wrap)